Midsona's class A and class B shares are listed on NASDQ OMX Stockholm in the Mid Cap segment in the Fast-moving consumer goods sector under the tickers MSON A and MSON B.

The share capital in Midsona totals SEK 326,088,940. There are 72,714,040 shares, divided into 298,320 class A shares and 72,415,720 class B shares. One A share entitles the holder to 10 votes and one B share to one vote at General Meetings. The quotient value of the shares is SEK 5. All the shares carry equal entitlement to participation in the net assets and profits of the company. The total number of votes is 75,398,920 (per 29 October 2021).

 Per 29 October 2021 Midsona has 11,294 shareholders.


A growing market

Midsona operates in a growing market, where growth is driven by consumer's increasing interest in their own health and well-being. Midsona holds a very strong position in pure plant-based and organic products, an area that is growing more than the overall market for FMCG products.

A leading position

Midsona holds a leading position in most of its sales channels, making Midsona a preferred supplier and generating economies of scale. Midsona's vision is to become one of the leaders in Europe.

Strong brands

Midsona's strategy builds on strong brands that are continuously developed and supplemented through acquisitions and alliances. Ten brands are particularly in focus.

In 2020, Danish brand Earth Control was incorporated into our portfolio through the acquisition of Systemfrugt A/S, a leading supplier of both branded and private label solutions and strong consumer concepts with in the Dried Fruits & Nuts category across the Nordics, products that excellently complements Midsona.

Aggressive goals and clear strategies

Midsona has a clear mission and vision, aggressive growth targets, clear strategies and the financial and organisational capacity to implement its plans.

Active in the consilidation of the market

Midsona is participating actively to consolidate the market for products in health and well-being. In recent years, Midsona has been an active player in the Nordic region with acquisitions of brands such as the Danish Urtekram and Swedish Kung Markatta. Now, the vision is to be involved and consolidate the fragmented European market. The first step was taken in 2018 through the acquisition of the Germany company Davert. In July 2019, followed Eisblümerl Naturkost, an add-on acquisition to the German platform in Davert, Ascheberg. Also in 2019, Midsona acquired French company Alimentation Santé with business in France and Spain.